CDP is an ad agency found in London. It has most D&AD awards under its belt than any other agencies
Ron Collins- extremely successful artist
Colin Millward- most influential creative figure in post-war British advertising,
Subject Matter evolved- some art works directed by R. Collins.
In 1946 the government created a plan for art education. Replaced fine arts discourses with scientific language " experimen, engineering design".
The Leeds experiment-
Millwards time at Leeds College of Art coincided Edward E. Pulle, the principal at the time.The student to teacher dialogue dimanded a lot of leveling.
One of the first CDP projects was for olympus. Itbwas very clever because it was presented in a form of an article so it catches your eye and then your attention when you start reading the headline.
The gold campaign was more subtle than their other advertisements.
In the 70s it was acceptable for guests to smoke with kids present. The landscape shifted radically im terms of smoking in a domestic environment.
They responded to the Code of Advertising Practice legislation, by visual solution in the cigarette advertiment, by taking it out of context and placing it in a more visual sense than meaningful. The bright colours excentuated the golden cigarette box.
The Fiat Strada campaign was very creative as well. "Hand-built by robots" Great advertising is always based on the truth, it just a matter of presenting. The TV adverts were taken on sight while Turin worker were protesting about robots taking away their jobs.
Milwards paintings and illustrations were supported by LCA. The methods it was taught in back then, the lines were blurred between students and teachers. He also taught at the LCA, he did not dictate,he provoked a dialogue. Milward was like quiet steel- so not very vocal but confident. LCA education heavily influenced Milwards work.
Thursday, 14 January 2016
Outside Collett Dickenson Pearce, lecture notes
Wednesday, 13 January 2016
The Gaze
The Look-perceptual mode open to all. It can also mean specific instance of looking that particular moment. It is a whole process of looking. Gazing at someone can be a violent act, or a powerful act, it constitutes a whole web of relationships.
Barbara Kruger- she is an American collage artist, famous for her layered photographs. "your gaze hits the side of my face" addresses the male gaze and how it can affect women. Another example would be the Guerilla Girls is a passive active campaign feminist movement against sexism and racism.
And a more recent demonstration in Turin January 2016 protesting the violence against women. The protesters wore a mask dehumanizing themselves and securing themselves from the male gaze.
The term gaze is difficult to understand without going into psycho analysis.
Jaques Lacan is a french psychoanalyst. He takes on Freud and his method of psychoanalysis. Sigmund Freud argued that repressed desire is something humans need to face in order to move on and I touched on it on the previous post.
He introduced the idea of the deep unconscious and how desires are hidden there. Lacan however argues that subjectivity is more complex, it forms in the mirror phase, when a child gazes upon himself in the mirror it is when the ego is first indulged. A child sees himself as the center of the world, but separate from mother and when it sees his own reflection in the mirror sees himself as more complete.
In 1970s film theory, Lacans theory led to an interest in the unconscious of a film text and interest in evidence of the workings of desire.
Cinema creates this imaginary completeness as a child has, a unified self that is constructive and is a part of itself but not the part of spectator, but makes the spectator part of it. Spectator identifies with larger than self or idealized character.
Laura Mulvey was an English filmmaker and theorist interested in power and gender relations. She talked about pleasure being conceived from films in two ways- scopophillia, which is a natural desire to look, curiousity. And we also derive pleasure through identification with the ideal ego, represented with the on screen hero. Mulvey states that Hollywood cinema reflects the way that in particular society, pleasure in looking is split into two- the male and and the passive female. For us to enjoy a scene in a proper way an actress is placed to meet desiring gaze of the spectator. Also in most classic Hollywood movies the intellectual female protagonist has to wear glasses and then takes them off to become a passive subject for the male gaze.
The key forms of the gaze are:
The intra-dietetic gaze. E.g. Main male character looks at female character as a part of film story
The direct, addresses the viewer. In other words break of the fourth wall
The look of the camera, the way that the cinema itself appears to look at the character depicted, less metaphorically, the gaze of the filmmaker
And the look of the audience.
Barbara Kruger- she is an American collage artist, famous for her layered photographs. "your gaze hits the side of my face" addresses the male gaze and how it can affect women. Another example would be the Guerilla Girls is a passive active campaign feminist movement against sexism and racism.
And a more recent demonstration in Turin January 2016 protesting the violence against women. The protesters wore a mask dehumanizing themselves and securing themselves from the male gaze.
The term gaze is difficult to understand without going into psycho analysis.
Jaques Lacan is a french psychoanalyst. He takes on Freud and his method of psychoanalysis. Sigmund Freud argued that repressed desire is something humans need to face in order to move on and I touched on it on the previous post.
He introduced the idea of the deep unconscious and how desires are hidden there. Lacan however argues that subjectivity is more complex, it forms in the mirror phase, when a child gazes upon himself in the mirror it is when the ego is first indulged. A child sees himself as the center of the world, but separate from mother and when it sees his own reflection in the mirror sees himself as more complete.
In 1970s film theory, Lacans theory led to an interest in the unconscious of a film text and interest in evidence of the workings of desire.
Cinema creates this imaginary completeness as a child has, a unified self that is constructive and is a part of itself but not the part of spectator, but makes the spectator part of it. Spectator identifies with larger than self or idealized character.
Laura Mulvey was an English filmmaker and theorist interested in power and gender relations. She talked about pleasure being conceived from films in two ways- scopophillia, which is a natural desire to look, curiousity. And we also derive pleasure through identification with the ideal ego, represented with the on screen hero. Mulvey states that Hollywood cinema reflects the way that in particular society, pleasure in looking is split into two- the male and and the passive female. For us to enjoy a scene in a proper way an actress is placed to meet desiring gaze of the spectator. Also in most classic Hollywood movies the intellectual female protagonist has to wear glasses and then takes them off to become a passive subject for the male gaze.
The key forms of the gaze are:
The intra-dietetic gaze. E.g. Main male character looks at female character as a part of film story
The direct, addresses the viewer. In other words break of the fourth wall
The look of the camera, the way that the cinema itself appears to look at the character depicted, less metaphorically, the gaze of the filmmaker
And the look of the audience.
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