Outside Collett Dickenson Pearce, lecture notes

CDP is an ad agency found in London. It has most D&AD awards under its belt than any other agencies
Ron Collins- extremely successful artist
Colin Millward- most influential creative figure in post-war British advertising,
Subject Matter evolved- some art works directed by R. Collins.
In 1946  the government created a plan for art education. Replaced fine arts discourses with scientific language " experimen, engineering design".
The Leeds experiment-
Millwards time at Leeds College of Art coincided Edward E. Pulle, the principal at the time.The student to teacher dialogue dimanded a lot of leveling.
One of the first CDP projects was for olympus. Itbwas very clever because it was presented in a form of an article so it catches your eye and then your attention when you start reading the headline.
The gold campaign was more subtle than their other advertisements.
In the 70s it was acceptable for guests to smoke with kids present. The landscape shifted radically im terms of smoking in a domestic environment.
They responded to the Code of Advertising Practice legislation, by visual solution in the cigarette advertiment, by taking it out of context and placing it in a more visual sense than meaningful. The bright colours excentuated the golden cigarette box.
The Fiat Strada campaign was very creative as well. "Hand-built by robots" Great advertising is always based on the truth, it just a matter of presenting. The TV adverts were taken on sight while Turin worker were protesting about robots taking away their jobs.
Milwards paintings and illustrations were supported by LCA. The methods it was taught in back then, the lines were blurred between students and teachers. He also taught at the LCA, he did not dictate,he provoked a dialogue. Milward was like quiet steel- so not very vocal but confident. LCA education heavily influenced Milwards work.