Advertising

We had a lecture on advertising and how we perceive it as the audience. Advertising can usually be interpreted as the manipulation of its audience to want and buy something, or a tool of capitalism to change established views within society. The lecture pointed out the negatives of advertising- that it can be sexist in order to sell, or it can just be a tool of mass manipulation. However it has a lot of positives as well- it encourages creativity, it is essential in order to drive the economy, and it helps in shaping popular culture. However advertising is not just about making people buy something, it can also be successfully used for raising awareness campaigns or even inspire people.