Friday, 20 March 2015

Visual Literacy

During our first CoP lecture we were taught about Visual Literacy, about images we see everyday and how we understand them. Also we were told about how visual language helps communicate, solve problems. So basically Visual Communication consists of process of sending and receiving messages using type and images; it is based on a level of shared understanding of images, signs, gestures, objects; it is affected by audience, media, method, distribution.
Also we were taught that visual literacy is the ability to construct meaning from images and type, interpreting images of past and present, range of cultures, producing images that effectively communicate a message. Basically visual literacy is based on the idea that images can be read.
Here is an example-

You do not really need a lot of (or any) text to understand what the images are indicating.
All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.

Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.’ Incomplete Manifesto for Growth - Bruce Mau.’
in the beginning of the lecture we were asked what is this
It's an apple right?
no, its a picture of an apple!
So to conclude:

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