Type

The second CoP lecture was about the history of type. We were also introduced with some famous type faces and their connotations. The lecture made me consider type more seriously, for instance a business card with comic sans text will not make people take me seriously. So TYPE MATTERS. It is also the art and technique of arranging type to make written language readable and beautiful. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put in film, television and online broadcasts to add emotion to communication.
Anyway, as I said earlier- type is important!