Postmodernism

Postmodernism is a late-20th-century movement in the arts, architecture, and criticism that was a departure from modernism.Postmodernism includes skeptical interpretations of culture, literature, art, philosophy, history, economics, architecture, fiction, and literary criticism. It is often associated with deconstruction and post-structuralism because its usage as a term gained significant popularity at the same time as twentieth-century post-structural thought.
The term postmodernism has been applied to a host of movements, mainly in art, music, and literature, that reacted against tendencies in modernism, and are typically marked by revival of historical elements and techniques.
Postmodern designers were in the beginning stages of what we now refer to as "graphic design". They created works beginning in the 1970s without any set adherence to rational order and formal organization. They also seemed to entirely pay no attention to traditional conventions such as legibility. Another characteristic of postmodern graphic design is that “retro, techno, punk, grunge, beach, parody, and pastiche were all conspicuous trends. Each had its own sites and venues, detractors and advocates”.Yet, while postmodern design did not consist of one unified graphic style, the movement was an expressive and playful time for designers who searched for more and more ways to go against the system. Key influential postmodern graphic designers include Wolfgang Weingart, April Greiman, Tibor Kalman, and Jamie Reid.